Global Brands Gather to Address Shifting Consumer Needs

Release date:2017-07-06

CBME China 2017 Opens with over 3,900 Local and International Brands


(Shanghai, China, July 6) The 17th Shanghai International Children Baby and Maternity Products Industry Expo (CBME China 2017) will open its doors to domestic and international buyers on 19-21 July 2017 at the National Exhibition and Convention Center (NECC) in Shanghai, China.


Nielson’s latest survey shows that for the first quarter of 2017, consumer confidence is highest in the past two years. Consumers, now with higher per capita income, demand better products and services. At the same time, China’s baby products industry develops and evolves to address changing consumer needs and remain competitive and profitable. The industry is quickly coming up with new products and services to address the changing trends.


CBME China 2017 highlights these trends, new ideas and products with the launch of its specialized zones and activities. The event will feature 2,662 local and international exhibitors (12.51% YOY) showcasing 3,952 brands (7.6% YOY) in an expanded 239,732sqm (7.36% YOY) exhibition space.


  • CBME China 2017 is the one-stop trade fair for child, baby and maternity products and services. It will feature 3,952 brands from all over the globe covering maternity and baby care products; baby carriages, car seats and furniture; food, health care products and snacks; maternity clothing, underwear and accessories; child, baby and teenage clothing, footwear & accessories; toys, educational products and souvenirs, services and more.


  • New zones with broadened product coverage in 2017 to address shifting consumer needs: Fine Food Zone, Fabulous Mom Zone, Play & Learn Zone and Outdoor Recreation and Sports Zone to feature new brands, products and services. These products include non-traditional products like eggs, fresh produce, gluten-free product; prenatal and postpartum care products and services, early education in form of play, music and movement programs, photography services and more.


  • The fair will feature 10 international and regional pavilions from Australia, France, Hong Kong, Japan, Korea, North America, Singapore, Spain, Taiwan, and United Kingdom. CBME China not only helps more international brands enter China, providing consumers with more product and brand options and variety. This is in line with the “Bring in, Take out” strategy wherein international brands can enter China market and China brands and products get international exposure.


  • Co-located with CBME China: Cool Kids Fashion Shanghai 2017 will showcase 95+ kids fashion brands from 16 countries and regions. Event highlights include Kids Fashion Design Contest/Gallery, Trend Forums, Kids Fashion Shows and more.



Leveraging Innovation to Drive Product Excellence


  • CBME Product Design Contest 2017 will provide aspiring inventors and designers a venue to showcase their designs and find potential partners to bring their works from the drawing board to production. This year, the contest received 620 entries. Shortlisted finalists to be on display at the CBME China Products Design Contest Gallery. Judging and awarding of the winners will be on 20 July 2017 in Hall 1.


  • Kids Fashion Design Contest 2017 aims to bring kids fashion design and aspiring designers to the spotlight. 1,241 aspiring designers from all over the world submitted their works for this year’s contest. Short-listed designs will be on display the “Kids Design Contest Gallery”. Fashion show and announcement of winners will be on 20 July in Hall 3, Cool Kids Fashion Shanghai Dome.


  • As the industry’s most anticipated awards, CBME AWARDS 2017 brings renowned experts, industry leaders and media together. Short-listed entries will be on display at the CBME AWARDS Gallery. These entries have been hand-picked and deliberated by a “100-judge expert panel”. These awards aims to recognize the companies and individuals who have contributed to the advancement of the industry in China and across the world. Awards include "Influential Brand of the Year Awards", "Innovative Products Awards", "Baby Product Retailer of the Year Award", “Baby Product Regional Retailer of the Year Awards", Entrepreneur of the Year Award" and "Lifetime Achievement Award".


  • CBME China recognizes design excellence, creativity, innovation and safety, CBME Innovative Product Awards Gallery will showcase 64 finalists and patent products will be showcased in Hall 1.


Increasing Profitability of Child, Baby and Maternity Products Companies


CBME China 2017 continues to boost the industry through education, training and customized activities to enhance profitability.


  • CBME China Industry Summits and Seminars 2017 takes on the theme “Sustainable Profitability is the New Gold. 22 industry experts will discuss the trends affecting China’s changing baby products market industry, consumer behavior changes, best practices for e-commerce, staff retention, new strategies for traditional retailers, retail store operation optimization and more.

  • Best Baby Store Sales Contest Awards aims to aid baby product stores to increase customer retention rate and sales revenue through well-trained sales personnel. Sales personnel from baby stores from all over China vie for the title. Winners are selected based on product knowledge, selling skill and customer service.

  • A series of business matching sessions have been organized with local and international visitors including retailers, distributors, e-commerce companies, supermarkets/ hypermarkets, department stores, commercial real estate, and more will be made.

    Participating companies include Baodaxiang Teenage Children Shopping Center (China), Beibei.Com (China), Canada Infantmax (Canada), Dangdang.Com (China), Hankyu (Japan), Hanshion Department Stores (China), HMCK Baby (Thailand), Jd.Com (China), Joybaby Overseas (Taiwan), Kidswant (China), Little One Baby And Toys Shop (China), (China), Nishimatsuya Chain (Japan), Parkson (China), PT TNP International (Indonesia), RT-Mart (China), Suning Redbaby (China), Tmall mother & baby (China), Vigor Life International (Taiwan), se (Germany), Wu-Mart (China), (China) and more.


Keeping to the theme: “Focusing on now, leading to the future,” CBME China 2017 will join hands with industry stakeholders to lead and serve the industry.


Pre-register at CBME China 2017 at and download CBME China App to plan your hassle-free visit.




Media Contact:

UBM China

Louise Kathryn Yu

Marketing Director

Email: [email protected]


About CBME China (

Held annually in Shanghai, CBME China is the world’s largest trade fair for child, baby and maternity products and services. This is the perfect venue to meet buyers, manufacturers, distributors, suppliers and business partners in the industry.


About UBM Asia (

Owned by UBM plc listed on the London Stock Exchange, UBM Asia is the largest trade show organiser in Asia and the largest commercial organiser in China, India, Thailand and Malaysia. Established with its headquarters in Hong Kong and subsidiary companies across Asia and in the US, UBM Asia has a strong global presence in 24 major cities with 32 offices and 1,300 staff.


With a track record spanning over 30 years, UBM Asia operates in 19 market sectors with 230 events, 28 targeted trade publications, 18 round-the-clock online products for over 2,000,000 quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world. We provide a one-stop diversified global service for high-value business matching, quality market news and online trading networks.


UBM Asia has extensive office networks in China, Southeast Asia and India, three of the world’s fastest growing B2B events markets. UBM China has 12 offices in the major cities in mainland China, including Beijing, Shanghai, Guangzhou, Hangzhou, Guzhen and Shenzhen, where we organise 90 events. In ASEAN, UBM Asia operates from its offices in Malaysia, Thailand, Indonesia, Singapore, Vietnam and the Philippines with 70 events in this region. UBM India teams in Mumbai, New Delhi, Bengaluru and Chennai organise over 20 events every year across the country.


UBM Asia was awarded ‘Asia’s Most Reliable Trade Show Organizer Award’ in Hong Kong’s Most Valuable Companies Awards (HKMVCA) 2016.


About UBM plc (

UBM plc is the largest pure-play B2B Events organiser in the world. In an increasingly digital world, the value of connecting on a meaningful, human level has never been more important. At UBM, our deep knowledge and passion for the industry sectors we serve allow us to create valuable experiences where people can succeed. At our events people build relationships, close deals and grow their businesses. Our 3,750+ people, based in more than 20 countries, serve more than 50 different sectors – from fashion to pharmaceutical ingredients. These global networks, skilled, passionate people and market-leading events provide exciting opportunities for business people to achieve their ambitions.


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